Welcome to Lico Investments Blog
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This is our first post. Here we'll share our research, data, realizations, thoughts, experiences, and stories with the world. Stay tuned for more updates!
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This is our first post. Here we'll share our research, data, realizations, thoughts, experiences, and stories with the world. Stay tuned for more updates!
This is where details will appear for future posts.
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TL;DR: The average American household wastes $5,000-$7,000 annually on unnecessary expenses across just 2-3 spending categories. Over 30 years, this compounds to $500,000-$750,000 in lost wealth when accounting for missed investment returns (S&P 500, 6% real post-tax). The culprit? Not just vices like gambling or smoking—convenience premiums (food delivery, dining out, subscriptions) account for 70% of the damage and affect far more people. This analysis reveals the shocking opportunity cost of everyday habits and provides a roadmap to reclaim your financial future.
In our most comprehensive research to date, Lico Investments has analyzed 56 categories of wasteful consumer spending to quantify their true cost—not just in today's dollars, but in opportunity cost over 1 to 30 years. The results are staggering:
These projections use a conservative 6% real return (post-tax, post-inflation), reflecting S&P 500 historical performance with a 15% effective tax rate—realistic for most Americans. Sources include IRS Publication 550, Tax Foundation data, and Morningstar after-tax return studies.
The power of compound interest is legendary—Einstein allegedly called it the "eighth wonder of the world." But it cuts both ways. Every dollar spent on wasteful habits is a dollar that cannot compound in your investment portfolio. At 6% annual returns:
For context, the median U.S. household net worth is $192,000 (Federal Reserve, 2025). The average wasteful spender forfeits 2-4x their potential net worth by age 60 simply through everyday habits. This isn't theoretical—it's the documented reality for 78% of Americans living paycheck-to-paycheck (LendingClub, 2026).
The following table shows 56 categories of wasteful spending, sorted by annual cost. Each category includes average costs per week, month, and year, along with participation rates and detailed notes on financial impact.
| Expense Category | Category | Avg. Cost/Wk | Avg. Cost/Mo | Avg. Cost/Yr | Weekly Participation | Habitual Participation |
|---|---|---|---|---|---|---|
| Gambling & Sports Betting | Vices & Habits | $100 | $434 | $5,200 | 8/100 | 20/100 |
| Too Much Car | Lifestyle Inflation | $92 | $400 | $4,800 | 20/100 | 25/100 |
| Meal Kit Services | Convenience Premiums | $75 | $325 | $3,900 | 8/100 | 12/100 |
| Frequent Dining Out | Convenience Premiums | $75 | $325 | $3,900 | 30/100 | 50/100 |
| Luxury Travel / Vacations | Lifestyle Inflation | $75 | $325 | $3,900 | 10/100 | 20/100 |
| Cigarettes & Vaping | Vices & Habits | $65 | $282 | $3,380 | 11/100 | 12/100 |
| Food Delivery Apps | Convenience Premiums | $60 | $260 | $3,120 | 20/100 | 45/100 |
| Boutique Fitness Classes | Other Recurring Drains | $60 | $260 | $3,120 | 4/100 | 8/100 |
| High-Maintenance Beauty | Lifestyle Inflation | $50 | $217 | $2,600 | 5/100 | 15/100 |
| Designer / Status Clothing & Accessories | Lifestyle Inflation | $50 | $217 | $2,600 | 5/100 | 15/100 |
| Private School / Extracurriculars for Kids | Lifestyle Inflation | $50 | $217 | $2,600 | 5/100 | 15/100 |
| Fast Casual Work Lunches | Convenience Premiums | $45 | $195 | $2,340 | 30/100 | 45/100 |
| Alcohol | Vices & Habits | $40 | $173 | $2,080 | 40/100 | 55/100 |
| Wedding / Event Planning Extras | Shopping & Consumerism | $40 | $173 | $2,080 | 2/100 | 10/100 |
| Cannabis | Vices & Habits | $35 | $152 | $1,820 | 12/100 | 18/100 |
| Storage Units | Subscriptions & Fees | $35 | $150 | $1,800 | 10/100 | 11/100 |
| Impulse / Convenience Store Spending | Convenience Premiums | $30 | $130 | $1,560 | 25/100 | 40/100 |
| Specialty Coffee | Vices & Habits | $30 | $130 | $1,560 | 40/100 | 45/100 |
| Bloated Cable Packages | Subscriptions & Fees | $30 | $130 | $1,560 | 45/100 | 50/100 |
| Gifts & Holidays Overspending | Shopping & Consumerism | $30 | $130 | $1,560 | 40/100 | 50/100 |
| House Cleaning Services | Convenience Premiums | $30 | $130 | $1,560 | 8/100 | 18/100 |
| Fast Fashion | Shopping & Consumerism | $25 | $108 | $1,300 | 3/100 | 40/100 |
| Overpriced Wellness / Skincare / Supplements | Shopping & Consumerism | $25 | $108 | $1,300 | 15/100 | 25/100 |
| Ride-Sharing Overuse | Convenience Premiums | $25 | $108 | $1,300 | 15/100 | 30/100 |
| Home Decor / Furniture Flipping | Shopping & Consumerism | $25 | $108 | $1,300 | 5/100 | 15/100 |
| Lawn / Home Maintenance Services | Other Recurring Drains | $25 | $108 | $1,300 | 10/100 | 20/100 |
| Student Loan Refinancing Delays | Subscriptions & Fees | $25 | $108 | $1,300 | 5/100 | 20/100 |
| Upgraded Tech | Lifestyle Inflation | $19 | $83 | $1,000 | <1/100 | 20/100 |
| Name-Brand Basic Groceries | Shopping & Consumerism | $20 | $87 | $1,040 | 60/100 | 75/100 |
| Overfunded 401(k) / Retirement Mismanagement | Lifestyle Inflation | $20 | $87 | $1,040 | 10/100 | 25/100 |
| Pet Grooming / Premium Pet Care | Convenience Premiums | $20 | $87 | $1,040 | 12/100 | 25/100 |
| Impulse Online Shopping | Shopping & Consumerism | $20 | $87 | $1,040 | 25/100 | 40/100 |
| Pre-Cut / Pre-Packaged Foods | Convenience Premiums | $15 | $65 | $780 | 25/100 | 35/100 |
| The Lottery | Vices & Habits | $15 | $65 | $780 | 15/100 | 40/100 |
| Trendy Collectibles / FOMO Buys | Shopping & Consumerism | $15 | $65 | $780 | 3/100 | 20/100 |
| Hobby Hoarding / Overbuying | Shopping & Consumerism | $15 | $65 | $780 | 2/100 | 30/100 |
| Bulk Buying Waste | Shopping & Consumerism | $15 | $65 | $780 | 10/100 | 25/100 |
| Energy Inefficiency | Other Recurring Drains | $15 | $65 | $780 | 30/100 | 40/100 |
| Dry Cleaning / Laundry Services | Convenience Premiums | $15 | $65 | $780 | 8/100 | 20/100 |
| Social Media / Influencer-Driven Spending | Vices & Habits | $15 | $65 | $780 | 20/100 | 35/100 |
| Parking / Tolls in Cities | Other Recurring Drains | $15 | $65 | $780 | 8/100 | 18/100 |
| Medical Copays / Uninsured Visits | Other Recurring Drains | $15 | $65 | $780 | 12/100 | 25/100 |
| Single-Use Bottled Water | Convenience Premiums | $12 | $52 | $624 | 35/100 | 40/100 |
| Unused / Underused Subscriptions | Subscriptions & Fees | $10 | $45 | $540 | 35/100 | 45/100 |
| Microtransactions / In-App Purchases | Other Recurring Drains | $10 | $43 | $520 | 10/100 | 35/100 |
| Premium Gas (Unneeded) | Other Recurring Drains | $10 | $43 | $520 | 5/100 | 7/100 |
| Convenience Fees & Add-Ons | Other Recurring Drains | $10 | $43 | $520 | 5/100 | 20/100 |
| Streaming / Gaming Add-Ons | Vices & Habits | $10 | $43 | $520 | 10/100 | 25/100 |
| Credit Card Rewards Chasing | Subscriptions & Fees | $10 | $43 | $520 | 5/100 | 15/100 |
| Meal Replacement Shakes / Bars | Convenience Premiums | $10 | $43 | $520 | 15/100 | 25/100 |
| Over-the-Counter Meds & Vitamins | Vices & Habits | $8 | $35 | $420 | 20/100 | 35/100 |
| Expedited Shipping | Convenience Premiums | $6 | $26 | $312 | 15/100 | 25/100 |
| Travel Convenience / Upgrades | Convenience Premiums | $6 | $25 | $300 | 1/100 | 15/100 |
| Phone / Device Insurance | Subscriptions & Fees | $5 | $22 | $260 | 15/100 | 30/100 |
| Unused Gift Cards / Loyalty Points Expiry | Other Recurring Drains | $5 | $22 | $260 | 20/100 | 40/100 |
| Bank & ATM Fees / Interest Leakage | Subscriptions & Fees | $4 | $17 | $208 | 12/100 | 20/100 |
| Extended Warranties | Subscriptions & Fees | $3 | $13 | $156 | 2/100 | 15/100 |
Key Insights from Table 1:
This table shows what your wasteful spending could become if invested instead. Using a 6% real return (post-tax, post-inflation) based on S&P 500 historical performance with a 15% effective tax rate. This is what corporations don't want you to see.
| Expense Category | Avg. Cost/Yr | 1 Yr FV | 5 Yr FV | 10 Yr FV | 20 Yr FV | 30 Yr FV |
|---|---|---|---|---|---|---|
| Gambling & Sports Betting | $5,200 | $5,200 | $28,100 | $64,000 | $195,000 | $546,000 |
| Too Much Car | $4,800 | $4,800 | $25,900 | $59,000 | $180,000 | $503,000 |
| Meal Kit Services | $3,900 | $3,900 | $21,100 | $48,000 | $146,000 | $409,000 |
| Frequent Dining Out | $3,900 | $3,900 | $21,100 | $48,000 | $146,000 | $409,000 |
| Luxury Travel / Vacations | $3,900 | $3,900 | $21,100 | $48,000 | $146,000 | $409,000 |
| Cigarettes & Vaping | $3,380 | $3,400 | $18,300 | $41,700 | $127,000 | $365,000 |
| Food Delivery Apps | $3,120 | $3,100 | $16,800 | $38,200 | $116,000 | $332,000 |
| Boutique Fitness Classes | $3,120 | $3,100 | $16,800 | $38,200 | $116,000 | $332,000 |
| High-Maintenance Beauty | $2,600 | $2,600 | $14,000 | $31,800 | $97,000 | $275,000 |
| Designer / Status Clothing & Accessories | $2,600 | $2,600 | $14,000 | $31,800 | $97,000 | $275,000 |
| Private School / Extracurriculars for Kids | $2,600 | $2,600 | $14,000 | $31,800 | $97,000 | $275,000 |
| Fast Casual Work Lunches | $2,340 | $2,300 | $12,600 | $28,700 | $87,400 | $250,000 |
| Alcohol | $2,080 | $2,100 | $11,300 | $25,800 | $78,600 | $225,000 |
| Wedding / Event Planning Extras | $2,080 | $2,100 | $11,300 | $25,800 | $78,600 | $225,000 |
| Cannabis | $1,820 | $1,800 | $9,700 | $22,100 | $67,400 | $193,000 |
| Storage Units | $1,800 | $1,800 | $9,700 | $22,100 | $67,400 | $208,000 |
| Impulse / Convenience Store Spending | $1,560 | $1,600 | $8,600 | $19,500 | $59,500 | $170,000 |
| Specialty Coffee | $1,560 | $1,600 | $8,600 | $19,500 | $59,500 | $170,000 |
| Bloated Cable Packages | $1,560 | $1,600 | $8,600 | $19,500 | $59,500 | $170,000 |
| Gifts & Holidays Overspending | $1,560 | $1,600 | $8,600 | $19,500 | $59,500 | $170,000 |
| House Cleaning Services | $1,560 | $1,600 | $8,600 | $19,500 | $59,500 | $170,000 |
| Fast Fashion | $1,300 | $1,300 | $7,000 | $15,900 | $48,500 | $138,000 |
| Overpriced Wellness / Skincare / Supplements | $1,300 | $1,300 | $7,000 | $15,900 | $48,500 | $138,000 |
| Ride-Sharing Overuse | $1,300 | $1,300 | $7,000 | $15,900 | $48,500 | $138,000 |
| Home Decor / Furniture Flipping | $1,300 | $1,300 | $7,000 | $15,900 | $48,500 | $138,000 |
| Lawn / Home Maintenance Services | $1,300 | $1,300 | $7,000 | $15,900 | $48,500 | $138,000 |
| Student Loan Refinancing Delays | $1,300 | $1,300 | $7,000 | $15,900 | $48,500 | $138,000 |
| Upgraded Tech | $1,000 | $1,000 | $5,400 | $12,300 | $37,500 | $107,000 |
| Name-Brand Basic Groceries | $1,040 | $1,000 | $5,400 | $12,300 | $37,500 | $107,000 |
| Overfunded 401(k) / Retirement Mismanagement | $1,040 | $1,000 | $5,400 | $12,300 | $37,500 | $107,000 |
| Pet Grooming / Premium Pet Care | $1,040 | $1,000 | $5,400 | $12,300 | $37,500 | $107,000 |
| Impulse Online Shopping | $1,040 | $1,000 | $5,400 | $12,300 | $37,500 | $107,000 |
| Pre-Cut / Pre-Packaged Foods | $780 | $800 | $4,300 | $9,800 | $30,000 | $86,000 |
| The Lottery | $780 | $800 | $4,300 | $9,800 | $30,000 | $86,000 |
| Trendy Collectibles / FOMO Buys | $780 | $800 | $4,300 | $9,800 | $30,000 | $86,000 |
| Hobby Hoarding / Overbuying | $780 | $800 | $4,300 | $9,800 | $30,000 | $86,000 |
| Bulk Buying Waste | $780 | $800 | $4,300 | $9,800 | $30,000 | $86,000 |
| Energy Inefficiency | $780 | $800 | $4,300 | $9,800 | $30,000 | $86,000 |
| Dry Cleaning / Laundry Services | $780 | $800 | $4,300 | $9,800 | $30,000 | $86,000 |
| Social Media / Influencer-Driven Spending | $780 | $800 | $4,300 | $9,800 | $30,000 | $86,000 |
| Parking / Tolls in Cities | $780 | $800 | $4,300 | $9,800 | $30,000 | $86,000 |
| Medical Copays / Uninsured Visits | $780 | $800 | $4,300 | $9,800 | $30,000 | $86,000 |
| Single-Use Bottled Water | $624 | $600 | $3,300 | $7,500 | $22,800 | $65,400 |
| Unused / Underused Subscriptions | $540 | $500 | $2,700 | $6,200 | $18,900 | $52,000 |
| Microtransactions / In-App Purchases | $520 | $500 | $2,700 | $6,200 | $18,900 | $52,000 |
| Premium Gas (Unneeded) | $520 | $500 | $2,700 | $6,200 | $18,900 | $52,000 |
| Convenience Fees & Add-Ons | $520 | $500 | $2,700 | $6,200 | $18,900 | $52,000 |
| Streaming / Gaming Add-Ons | $520 | $500 | $2,700 | $6,200 | $18,900 | $52,000 |
| Credit Card Rewards Chasing | $520 | $500 | $2,700 | $6,200 | $18,900 | $52,000 |
| Meal Replacement Shakes / Bars | $520 | $500 | $2,700 | $6,200 | $18,900 | $52,000 |
| Over-the-Counter Meds & Vitamins | $420 | $400 | $2,300 | $5,200 | $15,900 | $45,600 |
| Expedited Shipping | $312 | $300 | $1,600 | $3,600 | $11,100 | $31,900 |
| Travel Convenience / Upgrades | $300 | $300 | $1,600 | $3,600 | $11,100 | $31,900 |
| Phone / Device Insurance | $260 | $300 | $1,600 | $3,600 | $11,100 | $31,900 |
| Unused Gift Cards / Loyalty Points Expiry | $260 | $300 | $1,600 | $3,600 | $11,100 | $31,900 |
| Bank & ATM Fees / Interest Leakage | $208 | $200 | $1,100 | $2,500 | $7,600 | $21,800 |
| Extended Warranties | $156 | $200 | $1,100 | $2,500 | $7,600 | $21,800 |
Key Revelations from Table 2:
While vices like gambling ($546K) grab headlines, the data reveals a shocking truth: convenience premiums affect far more people and cause greater aggregate damage. Food delivery apps (45% habitual participation), frequent dining out (50%), and specialty coffee (45%) collectively drain $911,000 from the average participant over 30 years—nearly double the impact of gambling.
Bottom Line: Corporations profit from normalized waste. A financially aware consumer base would collapse entire industries built on convenience addiction and impulse spending. Share this data. Educate others. Take control.
Top 5 Cuts for Maximum Impact (30-Year Savings):
Quick Wins (Low Effort, High Return):
Every dollar wasted is a dollar that cannot compound into financial freedom. The average American household forfeits $500,000-$1,000,000 over their working lifetime through normalized overspending. But you now have the data corporations don't want you to see.
Take Action This Week:
1. Audit one category from Table 1
2. Calculate your personal 30-year impact using Table 2
3. Open a Vanguard/Fidelity account
4. Set up automatic $50/week transfer
That single decision = $275,000 in 30 years. Multiply by 2-3 categories = your path to $500K-$750K.
Have self-control. Invest wisely. #InvestWisely
Methodology: All FV calculations use FV = C × [(1 + r)^n - 1] / r, where C = annual cost, r = 6% real post-tax return, n = years. Assumes 7% S&P 500 real return, 15% effective tax rate (IRS Pub 550), annual contributions. Sources: Federal Reserve, BLS, Vanguard, Tax Foundation, Morningstar, CFPB, CDC, Deloitte, NRF, ASPCA. Updated April 2026.
Disclaimer: Educational purposes only. Not financial advice. Past performance ≠ future results. Consult a CFP before investing.
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As we look toward 2024 and beyond, a time-conscious outlook on the stock market must carefully weigh the interplay of geopolitical tensions, interest rates, current stock valuations, and the broader macroeconomic environment.
Geopolitical influences have always been a critical factor for market sentiment and the performance of various sectors. The recent escalation of tensions in the Middle East, as Israel declared war on Hamas, and the ongoing conflict in Ukraine, have led to increased defense spending and have bolstered the performance of aerospace and defense stocks such as TransDigm (TDG) and Kratos Defense & Security Solutions (KTOS). This trend may continue, considering the heightened state of global geopolitical risks, with defense and security-related investments potentially offering lucrative opportunities.
Interest rates, a key driver of stock market behavior, have been a particular focus for investors in 2023. As such, the elevated interest rates implemented to curb inflation have increased borrowing costs, thus putting pressure on economic growth and weighing on equity valuations. However, analysts are forecasting a positive outlook for the U.S. economy in 2024, projecting U.S. GDP growth to remain in the green despite these pressures. This suggests a guarded optimism for stock market performance.
In the context of the S&P 500, analysts are bullish, predicting an 11.6% earnings growth for its constituents and anticipating the index to gain about 10% and set new all-time highs. This growth is predicated on the expectation of a stabilization or decline in interest rates, which would enhance the appeal of higher-yielding assets, such as dividend-paying stocks. Conversely, sectors that traditionally benefit from a rising rate environment, like financials, could confront headwinds if rates begin to stabilize or fall.
In addition to traditional equities, cryptocurrencies have shown a resurgence in investor interest, with Bitcoin (BTC) experiencing a significant rally and the launch of several spot Bitcoin ETFs in early 2024, indicating a renewed investor appetite for digital assets. The spillover effect to cryptocurrency-related stocks emphasizes the importance of considering a diverse range of investment vehicles, including blockchain and digital asset infrastructure companies.
The stock market landscape in 2024 is also expected to present opportunities beyond the conventional sectors. Investments in global markets, while carrying inherent risks such as currency fluctuations and political developments, could offer diversification benefits. Moreover, the shifting focus to resilience over economic efficiency may provide investment opportunities in countries like Vietnam and Mexico, which could benefit from the diversification of supply chains.
Overall, a prudent investment strategy for 2024 would involve a balanced approach, taking into account the geopolitical landscape and its impact on different sectors, the trajectory of interest rates, and the intrinsic value of stocks in a shifting economic context. Active management and stock-picking will likely become more prominent as company-specific factors regain importance after a period where macroeconomic concerns dominated. Seeking expert advice to navigate the complex interplay of economic and geopolitical factors will be crucial for identifying and capitalizing on the most promising investment opportunities in the year ahead.
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Economic Growth: Heading into 2024, there is a general bullish sentiment among economists and analysts regarding the economy and stock market. Despite high interest rates that have the potential to dampen economic growth, the Federal Reserve projects that U.S. GDP growth will remain positive.
Earnings Growth: Analysts are forecasting a robust 11.6% earnings growth for S&P 500 companies in 2024. This optimistic projection is also reflected in the average analyst S&P 500 price target of 5,029, which suggests that the index is expected to gain about 10% and reach new all-time highs in the next 12 months.
Interest Rate Environment: There is an anticipation that interest rates will fall in 2024. As rates stabilize or decline, the attractiveness of higher-yielding assets, such as dividend-paying stocks, is expected to rise. Conversely, sectors that traditionally perform well in a rising rate environment, like financials, may face headwinds.
Inflation Trends: Some reports indicate that inflation is nearing target levels, suggesting that rate hikes might shift to cuts as inflation falls closer to the 2% target. This could potentially lead to a change in investment strategies, as investors may start looking for opportunities in assets that perform better in a lower interest rate environment.
Recession Risks: There is currently no consensus on an imminent US recession. The narrative at the time of writing suggests a ‘soft landing’, meaning that inflation could return to central banks' 2% target without significantly weaker growth. However, this outlook is met with some skepticism, and other analysts are less optimistic, highlighting the difficulty in economic forecasting over the last few years.
Geopolitical Landscape: The geopolitical situation remains complex and challenging, with tensions apparent in regions such as Ukraine, Taiwan, and Israel. While these geopolitical and electoral aspects are likely to impact the markets, it is difficult to assign meaningful probabilities to potential outcomes.
Global Shifts and Strategy: Investors are advised to focus on global shifts and to extend their investment horizon beyond the short term. Post-pandemic economic patterns are deviating from historical norms, hence investors are encouraged to be cautious and consider long-term trends when allocating assets.
Asset Allocation: The asset allocation views for 2024 reflect the volatility experienced in 2023. Market expectations have fluctuated, and while the current sentiment is towards a soft landing, it is important for investors to remain flexible and responsive to changing conditions.
Key Takeaways:
In summary, while there is a general sense of optimism for market performance in 2024, the outlook is also clouded by caution due to inflation, interest rates, economic growth uncertainties, and geopolitical risks. Investors should monitor the evolving macroeconomic data and geopolitical events closely, as these factors will continue to play a significant role in shaping market trends.
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In the ever-evolving world of finance, where opportunities abound and risks lurk, it is crucial to have a trusted partner to guide you on your investment journey. At Lico Investments, we are committed to providing our clients with unparalleled service and access to the most promising investment opportunities across various asset classes.
Our firm is built on a foundation of deep research and innovation. We have assembled a team of experts with decades of experience in traditional and alternative investments, who are dedicated to uncovering hidden gems and maximizing returns for our clients.
To stay ahead of the curve, we have developed a suite of proprietary applications that empower us to assess and evaluate investments with unparalleled accuracy and efficiency. These tools allow us to analyze market trends, identify undervalued assets, and make informed decisions based on real-time data.
Our investment philosophy is centered around diversification and risk management. We believe in spreading investments across a range of asset classes, including stocks, cryptocurrencies, derivatives, and commodities, to mitigate risk and enhance returns.
We understand that every investor has unique goals and risk tolerance. That's why we offer customized investment strategies tailored to meet your specific needs and objectives. Whether you're a seasoned investor or just starting out, we have a solution that's right for you.
At Lico Investments, we are more than just a financial partner. We are your trusted advisor, dedicated to helping you achieve your financial aspirations. Contact us today to learn more about our services and how we can help you unlock the full potential of your investments.
Key Takeaways:
We are a research-driven investment firm with a team of experts dedicated to finding the best investment opportunities.
We have developed proprietary applications that give us a competitive edge in assessing and evaluating investments.
We offer customized investment strategies to meet the unique needs and goals of our clients.
We are committed to providing our clients with unparalleled service and helping them achieve their financial aspirations.
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As we postulate on possibilities, analyze trends, and share insights, this blog will serve as your gateway to the collective wisdom of our experienced team. Whether you're a seasoned investor or new to the game, we welcome you to engage with us, challenge us, and grow with us.
At Lico Investments, we're not just managing investments; we're anticipating the future, and we're thrilled to have you with us on this exciting journey. Stay tuned for our next post, where we'll delve into the intricacies of asset allocation in a post-pandemic world.